Daniella Campbell Takes Over as Group CEO of PAC Group and Introduces New Web Presence www.pacanalyst.com
Munich, October 2023 – Daniella Campbell, who earlier this year took on the role of Group CEO of PAC, a leading analyst and consulting firm, now officially presents her vision and innovations for the company. This follows a successful fiscal year for PAC, which plans to expand further with new offerings.
Since its establishment in 1976 by Pierre Audoin, PAC has been a stalwart in the IT industry for market research and strategic consulting. With regular reports and analyses, PAC has contributed to transparency and knowledge growth in the dynamically expanding tech sector. Daniella Campbell, who has been active within the group since 2017 and previously led the business in Germany, has significantly contributed to a 12% increase in sales in the previous fiscal year.
“We prioritize accuracy and up-to-date information and provide unparalleled insights and recommendations with our proven bottom-up method, which encompasses thousands of interviews and surveys annually,” emphasizes CEO Daniella Campbell. “Our commitment to innovation and the continuous updating of the PAC reference model has kept us at the forefront of the industry. With these services, we will continue to shape the performance of software and IT service providers in the future”.
Under Campbell’s leadership, PAC will broaden its research topics to cover areas such as artificial intelligence and sustainability. PAC’s regular RADAR reports provide IT and business decision-makers with valuable insights, assisting them in selecting the best IT service partners. Additionally, Campbell plans to expand the community with annual networking events in Paris, Frankfurt, Munich, and London in 2023.
“We are committed to continuous innovation, evident in the latest version of our SITSI® platform, which boasts a modern and collaborative design,” adds CEO Daniella Campbell. “Furthermore, we are delighted to announce the launch of our new website www.pacanalyst.com. While this innovation brings in a fresh digital presence and new e-mail addresses for our communication with clients and partners, the established PAC brand remains unchanged. It continues to symbolize trust and quality in the IT services industry.”
Interested parties are invited to visit the updated platform and the new website at www.pacanalyst.com.
Pierre Audoin Consultants (PAC) is a content-based company with a consulting DNA. Since 1976, PAC has delivered focused and objective responses to the growth challenges of software & IT service vendors worldwide. We are the preferred partner for European software and IT service companies to define their strategy, strengthen market share, optimize GTM, and help position their thought leadership. PAC is proudly an analyst-led consultancy spread over multiple locations across Europe. We cover market research for over 30 countries worldwide, delivered through our portfolio pillars Guidance, Insights and Visibility and our renowned research platform SITSI ®. For more information, please visit www.pacanalyst.com
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