Enabling strategic growth through data-driven content.


The PAC Story

Pierre Audoin Consultants (PAC) was born out of a vision – entrepreneur Pierre Audoin’s vision of a market research and consulting firm that would help businesses navigate the ever-changing technology landscape. Since its inception in 1976 in Paris, PAC has grown to become a trusted source of market intelligence and strategic guidance in the IT sector.

What sets PAC apart is our commitment to accuracy and up-to-date information. With a bottom-up methodology that involves thousands of interviews and surveys annually, we deliver unparalleled insights and recommendations. Our dedication to innovation and constant updating of the PAC reference model has kept us at the forefront of the industry, serving the largest and most prestigious technology companies worldwide.

As PAC continues to shape the future of software and IT services vendors through its outstanding services, it remains true to its tradition of excellence in market research and consulting.

Data Points


spoken languages

countries and regions covered

years of experience in market research

Our Services

Explore our inventory of research services and resources that help you leverage relevant market data, boost your market visibility, and facilitate smart business decisions for your organization.  


Europe’s leading market research platform for the software & IT services industry provides reliable data-driven insights on a global scale—so you can have confidence in your outlook on the market and build the knowledge base to fuel your organizational growth.


Get a holistic view and accurate positioning of providers on local markets with the PAC RADAR®. The PAC RADAR® provides IT and business decision-makers with the right criteria to help them select the most suitable IT services partners and develop effective sourcing strategies.

Consulting Services

Our team of experienced consultants, paired with our trusted market data, supports IT leaders in adapting their strategy to new and emerging shifts in the software and IT services industry, ever-changing market trends, and changing customer behavior.

CxO Surveys

Understand your customers’ outlook on the trends that matter with PAC’s CxO Surveys – comprehensive surveys of end-user organizations. We offer you the opportunity to leverage this data to gain market intelligence and create your own customized thought leadership content.

Vendor Landscapes

Tap into a new dimension of PAC’s research and analysis products with our Vendor Landscapes, where we offer clear insight into the positioning of the top market players in selected countries, industries or horizontal topics.

Our Offices

We believe in accessibility for our clients. Visit one of our local branches and connect with a PAC representative from your region to see what we’re all about.
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2 Minton Place, Victoria Road, Bicester, Oxfordshire, OX26 6QB, United Kingdom
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+44 79 70 83 71 52

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Morning, Monceau, 10 Rue Treilhard, 75008 Paris, France
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+33 153 05 05 50

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Holzstrasse 26,                80469 Munich, Germany
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+49 89 719 62 65

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Negustori 12, 2nd Floor,     023953 Bucharest, Romania
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+40 214 10 75 80

Our Clients

We build lasting relationships with our clients by responding to their individual needs. Our solutions are trusted by software & IT services providers and IT user organizations around the globe.

Where You Can Find Us Next

What People Say about PAC

PAC data is very precious for us to well assess our positioning on the market and to define our strategy and business expectations at both global and local levels.

Jean-Marie Souchu, Infrastructure Management Director, Sopra Steria

Join our team

Be part of a dynamic organization with a rich history and a strong commitment to the future of the IT sector.