Enabling strategic growth through data-driven content and consulting.
What We Do
With our unparalleled expertise in European IT markets, extensive research coverage, and customizable offerings, we accompany IT services providers, software vendors, and end-user organizations on their growth journey: growing market share, shaping their strategies, and helping them establish themselves as thought leaders in their industry.
Leverage Europe’s leading market research platform for the software & IT services industry to gain actionable data-driven insights on a global scale—providing you with a solid basis for your strategic planning and business development activities.
Get a holistic view and accurate positioning of providers on local markets with the PAC RADAR. The PAC RADAR provides IT and business decision-makers with the right criteria to help them select the most suitable IT services partners and develop effective sourcing strategies.
Understand the investment priorities of end-user organizations across the globe with PAC's CxO survey and leverage this primary data to get ahead of the competition and create your own customized thought leadership content.
Customize our trusted market data and leverage our team of experienced consultants to create the perfect tailor-made solution to increase your organization's growth or brand awareness.
Tap into a new dimension of PAC’s research and analysis products with our Vendor Landscapes, where we offer a comprehensive overview of the leading and innovative players in selected countries, industries or horizontal topics.
Why Partner with Us
A source for exceptional analytic insights, our unique research solution carries over 65,000 data points, allowing you to shape and validate your business strategy through multidimensional market data and stay on top of local technological trends that drive the market.
We’re European. With a Global Perspective
We’re Offering Customized Solutions
PAC creates tailor-made solutions to meet each of our clients’ specific needs. Our analysts and consultants work closely with clients to understand their unique challenges and develop the right solutions matching their requirements.
We’re Trusted by Industry Leaders
In Good Company
Join our Principal Analyst, Frank Naujoks, as he delves into the key revenue drivers shaping today and tomorrow: Cloud and GenAI.
Our Head of Business Applications Practice, Joachim Hackmann, discusses the Cloudification of Business Applications in this week’s episode of the “PAC Analyst Hot Takes” series.
The demand for SAP services remains very high. For most companies, the migration to SAP S/4HANA is still outstanding while the end of standard maintenance for SAP ECC, scheduled for 2027, is approaching.
Feedback on the use of generative AI in a Service Desk environment
The topic of migrating to SAP S/4HANA is currently gaining popularity in the software and IT services market.
Our Head of Cybersecurity Practice, Wolfgang Schwab, talks about the use of AI in cybersecurity in the latest episode of PAC Analyst Hot Takes.
Munich, January 10, 2023 | The European analyst firm PAC (Pierre Audoin Consultants) has again looked at the providers of open digital platforms for the manufacturing industry. This time, 94 platform vendors active in the European market were reviewed across 9 topics. The focus of the INNOVATION RADAR has always been to differentiate between different platform concepts and evaluate newly emerging topics, one of them being sustainability.
On January 22th, Genesys, the customer experience (CX) and contact center software company, announced the acquisition of Radarr Technologies, an AI-based social and digital listening company from Singapore.
Zoho, a software company offering a suite of business applications, often hosts events and summits to showcase its latest products, share industry insights, and engage with its user community. ZohoDay is an event dedicated to celebrating Zoho’s achievements, providing updates on their software solutions, and fostering connections among users and experts.