Enabling strategic growth through data-driven content and consulting.
What We Do
With our unparalleled expertise in European IT markets, extensive research coverage, and customizable offerings, we accompany IT services providers, software vendors, and end-user organizations on their growth journey: growing market share, shaping their strategies, and helping them establish themselves as thought leaders in their industry.
Leverage Europe’s leading market research platform for the software & IT services industry to gain actionable data-driven insights on a global scale—providing you with a solid basis for your strategic planning and business development activities.
Get a holistic view and accurate positioning of providers on local markets with the PAC RADAR. The PAC RADAR provides IT and business decision-makers with the right criteria to help them select the most suitable IT services partners and develop effective sourcing strategies.
Understand the investment priorities of end-user organizations across the globe with PAC's CxO survey and leverage this primary data to get ahead of the competition and create your own customized thought leadership content.
Customize our trusted market data and leverage our team of experienced consultants to create the perfect tailor-made solution to increase your organization's growth or brand awareness.
Tap into a new dimension of PAC’s research and analysis products with our Vendor Landscapes, where we offer a comprehensive overview of the leading and innovative players in selected countries, industries or horizontal topics.
Why Partner with Us
A source for exceptional analytic insights, our unique research solution carries over 65,000 data points, allowing you to shape and validate your business strategy through multidimensional market data and stay on top of local technological trends that drive the market.
We’re European. With a Global Perspective
We’re Offering Customized Solutions
PAC creates tailor-made solutions to meet each of our clients’ specific needs. Our analysts and consultants work closely with clients to understand their unique challenges and develop the right solutions matching their requirements.
We’re Trusted by Industry Leaders
In Good Company
Working on the SAP base is crucial for the successful S/4 conversion. This gives the so-called Competence Center strategic importance for SAP existing customers. Regardless of the operating model of an S/4 Hana, topics such as automation, monitoring, security, application lifecycle management and data management are the basis for operational S/4 operation.
For the second time, the E3 magazine is already organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of the S/4-Hana basic work. With exhibition, specialist lectures and a lot of need for discussion, we expect numerous existing customers, partners and experts in Salzburg again.
The future of S/4 Hana is still uncertain. SAP guarantees software maintenance until 2040. But until then and after? There are already numerous business and organizational challenges that cannot be solved with the standard processes of the S/4 Private and Public Cloud.
As the PAC survey concludes: “There can be no successful digital transformation without Unified Observability”! But how can you develop an innovative unified observability strategy that creates value for your businesses and their customers?
The best gathering of industry analysts and analyst relations professionals is back! The famous IIAR> London Xmas Party will be held on Tuesday 5th December 2023 at 1800 GMT in Central London. We are excited for you to join us for the announcement of the IIAR Awards, drinks, canapés, and networking at our famous Winter Party.
From November 14 – 16,2023, the leading trade fair for smart and digital automation, the SPS, will open its doors. We are very pleased to welcome you live again on-site at the exhibition center in Nuremberg!
Join our highly regarded PAC Analysts for a free webinar exploring the latest market and research insights. Here is what you will learn: Deal Dynamics
Daniella Campbell, who earlier this year took on the role of Group CEO of PAC, a leading analyst and consulting firm, now officially presents her vision and innovations for the company. This follows a successful fiscal year for PAC, which plans to expand further with new offerings.
PAC analysts actively participated in HUBFORUM 2023 held in Paris, alongside industry leaders such as Microsoft, Amazon, DoubleVerify, Meta, Uber, and numerous other prominent companies.
There is a new offering from NDBS “Associated costs are often one of the main reasons businesses delay their S/4HANA migration. Speaking to PAC, Andy Steer (VP & CTO NDBS) said the firm offers to buy back legacy, non S/4 deployed software licenses from customers, i.e., NDBS will calculate the original license value and trade that against the new S/4HANA project.