Enabling strategic growth through data-driven content and consulting.


What We Do

With our unparalleled expertise in European IT markets, extensive research coverage, and customizable offerings, we accompany IT services providers, software vendors, and end-user organizations on their growth journey: growing market share, shaping their strategies, and helping them establish themselves as thought leaders in their industry.

Our Services

Explore our inventory of research services and resources that help you leverage relevant market data, boost your market visibility, and facilitate smart business decisions for your organization.

Get a holistic view and accurate positioning of providers on local markets with the PAC RADAR. The PAC RADAR provides IT and business decision-makers with the right criteria to help them select the most suitable IT services partners and develop effective sourcing strategies. 

Understand the investment priorities of end-user organizations across the globe with PAC's CxO survey and leverage this primary data to get ahead of the competition and create your own customized thought leadership content.

Customize our trusted market data and leverage our team of experienced consultants to create the perfect tailor-made solution to increase your organization's growth or brand awareness.

Tap into a new dimension of PAC’s research and analysis products with our Vendor Landscapes, where we offer a comprehensive overview of the leading and innovative players in selected countries, industries or horizontal topics.

Why Partner with Us

We’re Data-Obsessed


A source for exceptional analytic insights, our unique research solution carries over 65,000 data points, allowing you to shape and validate your business strategy through multidimensional market data and stay on top of local technological trends that drive the market.

We’re European. With a Global Perspective


PAC has a strong history and local presence in the fragmented markets of Europe. Capitalizing on more than 45 years of experience, we operate with a global network of experts. Our software and IT services expertise spans over 35 regions and countries, representing 95% of the world’s IT spend.

We’re Offering Customized Solutions


PAC creates tailor-made solutions to meet each of our clients’ specific needs. Our analysts and consultants work closely with clients to understand their unique challenges and develop the right solutions matching their requirements.

We’re Trusted by Industry Leaders


PAC has earned a reputation as a trusted advisor to leading software and IT services providers, as well as IT user organizations worldwide. Our analysts and consultants are widely respected in the industry, known for their exceptional insights and results.

In Good Company

We build lasting relationships with our clients by responding to their individual needs. Our solutions are trusted by software & IT services providers and IT user organizations around the globe.


Join Our Team

Be part of a dynamic organization with a rich history and a strong commitment to the future of the IT sector.