What We Do
With our unparalleled expertise in European IT markets, extensive research coverage, and customizable offerings, we accompany IT services providers, software vendors, and end-user organizations on their growth journey: growing market share, shaping their strategies, and helping them establish themselves as thought leaders in their industry.
Our Services
Leverage Europe’s leading market research platform for the software & IT services industry to gain actionable data-driven insights on a global scale—providing you with a solid basis for your strategic planning and business development activities.
Get a holistic view and accurate positioning of providers on local markets with the PAC RADAR. The PAC RADAR provides IT and business decision-makers with the right criteria to help them select the most suitable IT services partners and develop effective sourcing strategies.
Understand the investment priorities of end-user organizations across the globe with PAC's CxO survey and leverage this primary data to get ahead of the competition and create your own customized thought leadership content.
Customize our trusted market data and leverage our team of experienced consultants to create the perfect tailor-made solution to increase your organization's growth or brand awareness.
Tap into a new dimension of PAC’s research and analysis products with our Vendor Landscapes, where we offer a comprehensive overview of the leading and innovative players in selected countries, industries or horizontal topics.
Why Partner with Us
We’re Data-Obsessed
Subtitle
A source for exceptional analytic insights, our unique research solution carries over 65,000 data points, allowing you to shape and validate your business strategy through multidimensional market data and stay on top of local technological trends that drive the market.
We’re European. With a Global Perspective
Subtitle
We’re Offering Customized Solutions
Subtitle
PAC creates tailor-made solutions to meet each of our clients’ specific needs. Our analysts and consultants work closely with clients to understand their unique challenges and develop the right solutions matching their requirements.
We’re Trusted by Industry Leaders
Subtitle
In Good Company
News
PAC has published its Top 10 Predictions for 2026, offering a clear perspective on the trends set to redefine Europe’s IT and digital landscape. The
Paris, December 9th, 2025 – PAC presents its latest PAC INNOVATION RADAR “IT/OT Cybersecurity Services in France 2025”. This comprehensive analysis evaluates and compares 13
Munich, December 4, 2025 – The PAC INNOVATION RADAR series on “Digital Transformation Services for Insurance Companies in DACH 2025” analyses the key digital trends
PAC’s Leadership Sessions represent a new advisory format positioned between traditional research and fully customized consulting. They offer transparent pricing, flexibility, and fast access to
Will 2026 be the year the AI bubble finally bursts, moving us from AI hype to AI scepticism? Will European businesses shift away from US
How are banks navigating the road to digital transformation? We’ve partnered with Kyndryl to survey 200+ IT decision-makers and uncover the key challenges, priorities, and
The wait is over – all agendas for PAC Horizons 2025 are now finalized! Whether you’re joining us in London, Paris, Munich, or Frankfurt, you can now explore
In October 2025, PAC is bringing together business and technology leaders across Europe for a unique series of events designed to navigate disruption and seize
Market research and strategic consulting firm PAC presents its eighth-part PAC INNOVATION RADAR “Digital platforms & service providers for specific industrial use cases”.