Enabling strategic growth through data-driven content and consulting.
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What We Do
With our unparalleled expertise in European IT markets, extensive research coverage, and customizable offerings, we accompany IT services providers, software vendors, and end-user organizations on their growth journey: growing market share, shaping their strategies, and helping them establish themselves as thought leaders in their industry.
Our Services
Leverage Europe’s leading market research platform for the software & IT services industry to gain actionable data-driven insights on a global scale—providing you with a solid basis for your strategic planning and business development activities.
Get a holistic view and accurate positioning of providers on local markets with the PAC RADAR. The PAC RADAR provides IT and business decision-makers with the right criteria to help them select the most suitable IT services partners and develop effective sourcing strategies.
Understand the investment priorities of end-user organizations across the globe with PAC's CxO survey and leverage this primary data to get ahead of the competition and create your own customized thought leadership content.
Customize our trusted market data and leverage our team of experienced consultants to create the perfect tailor-made solution to increase your organization's growth or brand awareness.
Tap into a new dimension of PAC’s research and analysis products with our Vendor Landscapes, where we offer a comprehensive overview of the leading and innovative players in selected countries, industries or horizontal topics.
Why Partner with Us
We’re Data-Obsessed
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A source for exceptional analytic insights, our unique research solution carries over 65,000 data points, allowing you to shape and validate your business strategy through multidimensional market data and stay on top of local technological trends that drive the market.
We’re European. With a Global Perspective
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We’re Offering Customized Solutions
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PAC creates tailor-made solutions to meet each of our clients’ specific needs. Our analysts and consultants work closely with clients to understand their unique challenges and develop the right solutions matching their requirements.
We’re Trusted by Industry Leaders
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In Good Company
News
PAC strengthens its digital strategy expertise with the appointment of Dan Bieler as Principal Analyst & Consultant.
A recognized expert in innovation, customer experience, and telecoms transformation, Dan brings over 20 years of experience advising senior executives across global markets. His arrival reflects PAC’s commitment to delivering impactful, research-driven strategic advice tailored to the European technology landscape.
The webinar Deconstructing Agentic AI explores the evolving role of agentic AI in enterprise environments. Tom Reuner and Spencer Izard examine how organizations move from experimentation toward strategic integration, drawing parallels with past waves of innovation such as cloud and RPA.
Rather than following hype, the session encourages a focus on operational value, governance, and business alignment. Acknowledging that many companies are still early in their adoption journey, the discussion highlights the importance of defining clear models for implementation and long-term success.
The webinar ultimately calls for a structured, experience-informed approach to realizing AI’s full potential.
PAC acquires IDATE to strengthen its leadership in digital strategy across Europe. This strategic move expands PAC’s expertise in key areas like 5G/6G, fiber networks, and digital public policy, marking a new chapter in independent market intelligence.
The webinar presents key findings from PAC’s 2024 IT services and software vendor rankings. Chief Analyst Christophe Châlons shares insights into the performance of major providers, highlighting Accenture’s continued leadership, followed by TCS and IBM. The session also examines trends in cloud and software markets, with strong growth from platforms like Microsoft and AWS despite global uncertainties. The discussion concludes with a look at PAC’s SITSI research platform, offering access to detailed vendor data and upcoming rankings.
Munich, April 24th, 2025 – Pierre Audoin Consultants (PAC), the leading independent European consulting and analyst firm in the area of digital transformation, software, and
We are excited to announce that Dominique Raviart has joined PAC as a Senior Analyst. Dominique began his role with us this month, and we
This Webinar examines key developments shaping Europe’s cyber security landscape.The session features insights from analysts Wolfgang Schwab, Eric Domage, and Spencer Izard and highlights the growing importance of cyber resilience – moving beyond traditional defense to ensure business continuity during cyber incidents.
Key growth drivers include increasingly sophisticated threats, evolving regulatory frameworks such as NIS2, and the integration of AI into security strategies. The analysts also underline the value of consulting services in helping organizations manage compliance and strengthen their security posture. The session offers a detailed view of current challenges, market opportunities, and strategic approaches to building a more resilient digital environment.
London, February 12th, 2025 – Market research and strategic consulting firm PAC presents its PAC INNOVATION RADAR, “ServiceNow-related Services in Europe 2025”, designed to help ServiceNow
You can access the recording of this Webinar and the corresponding PPT Presentation on SITSI. PAC´s Kick Start 2025 Webinar provides an update on