May 19-21, Madrid, Spain
SAP Sapphire Madrid 2026 is the EMEA edition of SAP’s flagship Sapphire event series, bringing together customers, partners, and SAP experts from across Europe, the Middle East, and Africa.
The event showcases how organizations in the region are accelerating digital transformation with SAP’s cloud portfolio, Business AI innovations, and integrated business suite.
Key highlights include:
- Executive keynotes outlining SAP’s strategy and priorities for the EMEA market
- Updates on SAP Business AI and Joule embedded directly into enterprise processes
- Innovations across the SAP Business Technology Platform (BTP)
- Customer success stories demonstrating real-world transformation initiatives
- Deep‑dive sessions across Finance, Supply Chain, Human Resources, and Customer Experience
- Partner ecosystem showcases and extensive networking opportunities
Who will be there:
