Meet us @ Salesforce World Tour Paris 2023

May 16, 2023, Paris

– Salesforce World Tour Paris 2023 is a highly anticipated event that brings together industry professionals, Salesforce experts, and technology enthusiasts for a day of learning, networking, and innovation. The event offers a dynamic program featuring keynote presentations, hands-on workshops, breakout sessions, and live demos, all centered around the Salesforce ecosystem and its suite of cloud-based business solutions.

Who will be there:

Spencer Izard
Spencer Izard

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Top IT Service Providers Powering Digital Transformation in DACH Insurance – PAC INNOVATION RADAR 2025

Munich, December 4, 2025 – The PAC INNOVATION RADAR series on “Digital Transformation Services for Insurance Companies in DACH 2025” analyses the key digital trends shaping the insurance industry in the DACH region and identifies the IT service providers best positioned to support the next phase of industry transformation.

Insurers in Germany, Austria, and Switzerland currently face a difficult balancing act: they must keep their existing IT systems stable and secure, while at the same time modernizing fast enough to meet new market demands. This tension between reliability and innovation is shaping many technology decisions across the industry. To remain relevant and resilient, insurers must move beyond incremental improvements and embrace a holistic, technology-led reinvention of their core business.

Our analysis revealed the key digital trends that are shaping many insurers’ agendas in 2025 and 2026.

Enhancing Customer Centricity through the Expansion of Digital Channels into Central Engagement Platforms. Customer centricity remains a key strategic priority for insurers in the DACH region, driving investments in digital engagement, intelligent services, and AI-enabled advisory tools. Insurers are transforming traditional online and mobile portals into centralized engagement platforms that connect customers, agents, and partners across all channels. The objective is to create a consistent, personalized, and data-driven dialog throughout the entire customer journey.

Elevating Digital Products and Services through Value-Added Services and Ecosystems. Insurance platforms are increasingly evolving into integrated ecosystems that combine core products with lifestyle, mobility, health, and financial services. By connecting customers to partner networks and preventive offerings, insurers strengthen engagement and position themselves as long-term life companions rather than purely transactional providers.

Improving Operational Excellence through AI in Claims Handling. AI is playing an expanding role in claims handling and fraud mitigation. Copilots assist claims adjusters in evaluating cases, verifying documents, and identifying fraudulent activity, including manipulated or AI-generated content. This trend is expected to continue and intensify through 2026.

Improving Operational Resilience through IT Infrastructure Modernization. This remains a strategic priority. Mainframes continue to play an important role and are expected to remain part of insurers’ IT landscapes over the next decade. Cloud migration will remain high on the agenda; however, geopolitical volatility requires insurers to carefully reassess and adapt their strategies.

IT service providers play a crucial role in enabling insurers’ digital transformation.

The PAC INNOVATION RADAR evaluates providers across the entire insurance ecosystem, capturing their ability to deliver innovation, operational excellence, and data-driven solutions.

In the course of our vendor analysis, we identified several providers best positioned to help them on their digital transformation journeys. Providers recognized in 2025 share these characteristics:

  • Insurance-focused expertise with mature intellectual property relevant to the DACH market.
  • Deep understanding of local and multinational insurers, supported by strong partnerships and operational capabilities.
  • Proven track record in innovative, high-quality projects across Life & Pensions, Property & Casualty, Health, and Reinsurance.
  • Comprehensive capabilities covering all major insurance segments.
Insurance PAC RADAR

In addition to the overall RADAR, providers are positioned in four segment-specific RADARs: Life & Pensions, Property & Casualty, Health, and Reinsurance. In addition, two key thematic RADARs highlight:

  • Customer Engagement – Highlights IT service providers enabling digital transformation in customer-facing processes, including marketing, sales, service, and product development, where digital solutions are reshaping interactions between insurers, customers, and distributors.
  • Risk & Claims Processes – Showcases IT service providers driving innovation in core insurance operations, covering underwriting, policy administration, claims management, and fraud detection, where efficiency, automation, and data-driven insights are becoming the new standard.

By connecting trends, vendors, and segment-specific insights, the PAC INNOVATION RADAR empowers insurers to make informed, data-driven decisions about their digital transformation strategies. By weighting the more than 20 evaluated criteria based on their specific priorities and requirements, ICT decision-makers can easily identify the providers that best meet their needs.

For more information and to explore the PAC INNOVATION RADAR 2025, visit: www.pac-radar.com.

About PAC

Pierre Audoin Consultants (PAC) was born out of a vision – entrepreneur Pierre Audoin’s vision of a market research and consulting firm that would help businesses navigate the ever-changing technology landscape. Since its inception in 1976 in Paris, PAC has grown to become a trusted source of market intelligence and strategic guidance in the IT sector.

What sets PAC apart is our commitment to accuracy and up-to-date information. With a bottom-up methodology that involves thousands of interviews and surveys annually, we deliver unparalleled insights and recommendations. Our dedication to innovation and constant updating of the PAC reference model has kept us at the forefront of the industry, serving the largest and most prestigious technology companies worldwide.

As PAC continues to shape the future of software and IT services vendors through its outstanding services, it remains true to its tradition of excellence in market research and consulting.

More on www.pacanalyst.com

Leadership Sessions – Your Bridge Between Research and Consulting

PAC’s Leadership Sessions represent a new advisory format positioned between traditional research and fully customized consulting. They offer transparent pricing, flexibility, and fast access to focused, opinion-driven expertise. Covering more than 40 topics across technologies, industries, and business priorities, the portfolio continues to expand

Addressing Key Client Challenges

Business and technology leaders increasingly struggle to access timely, relevant, and affordable research. Many face overwhelming industry noise, making it difficult to identify which issues require attention. At the same time, limited budgets and the demand for fast answers have increased the need for concise, actionable insights. Leaders seek clarity, predictable pricing, and guidance that translates complex topics into concrete business implications.

Typical pain points include:

  • Difficulty identifying priorities within an overload of industry information.

  • Tight budgets requiring high-value insights without long-term commitments.

  • The need for fast, reliable answers instead of lengthy research cycles.

  • A desire for transparent pricing and clear deliverables.

  • Expectations for actionable, personalized recommendations.

How Leadership Sessions Deliver Value

Leadership Sessions provide structured, expert-led access to targeted research without the cost or complexity of custom consulting. Each session focuses on a clearly scoped topic to ensure relevance and clear business implications. PAC analysts contribute deep market knowledge, informed perspectives, and practical experience. While customization is intentionally limited, all sessions include tailored recommendations specific to the client’s situation.

They follow a predefined structure that ensures efficient preparation, consistent quality, and predictable outcomes. Delivery options include:

  • A 1.5-hour webinar

  • A one-hour on-site presentation

  • A two-hour workshop

Although broader PAC data services are not included, existing subscribers may benefit from discounted access.

Clear and Transparent Customer Benefits

Leadership Sessions give clients rapid access to PAC expertise in a simple and cost-efficient process. Customers can gain clarity from predefined agendas, and speak directly with PAC analysts. Fully transparent pricing enables confident budgeting and removes unnecessary complexity.

Find more details on available topics, delivery options, and booking here.

Webinar – Top 10 Predictions for 2026 – What’s driving Europe’s IT Market

Will 2026 be the year the AI bubble finally bursts, moving us from AI hype to AI scepticism? Will European businesses shift away from US hyperscalers toward sovereign cloud alternatives? Can IT service providers reignite growth, or will they continue to lag behind platform and cloud giants?

Join us, December 9, 1:00 pm, to gain strategic insight into where the market is headed, and what it means for your organization’s direction in 2026.

We will explore market growth trajectories, the evolving roles of GenAI and Agentic AI in the customer lifecycle, the rise of AI-driven cloud infrastructure, the growing momentum behind digital sovereignty and open source, the implications of digital product passports, the future of network infrastructure, S/4HANA migration dynamics, and the transformation of data security and compliance.

→ Register now to secure your spot!

Webinar – IT Modernization in the Banking Sector: Challenges & Opportunities

How are banks navigating the road to digital transformation? We’ve partnered with Kyndryl to survey 200+ IT decision-makers and uncover the key challenges, priorities, and technologies shaping the future of banking IT.

Join us on November 27 at 11:00 a.m. CET for an exclusive webinar hosted by Eric Beaudet, Senior Analyst at PAC, and discover:

  • PAC’s market insights & forecasts
  • Exclusive results from our study
  • A live Q&A with Kyndryl experts

→ Register now to secure your spot!

PAC Horizons 2025 – Agendas Are Live! Secure Your Spot Now

The wait is over – all agendas for PAC Horizons 2025 are now finalized! Whether you’re joining us in London, Paris, Munich, or Frankfurt, you can now explore the full program and plan your day.

What Awaits You at PAC Horizons 2025?

Key Themes Across All Locations:

  • Agentic AI and its transformative impact on business
  • SAP Beyond 2030 – the next era of enterprise platforms
  • Security 2030 and Digital Sovereignty in Europe
  • Industry 2030, Telco & IoT, and BPO & AI integration
  • Interactive Workshops & 1:1 Sessions with PAC and IDATE experts
  • Unmatched Networking with peers and thought leaders
 
 

Check Out The Agendas:


London


Paris


Munich & Frankfurt

Seats are limited – don’t miss your chance to be part of the conversation shaping Europe’s digital future!

If you haven’t registered yet – secure your place today:

 
We look forward to welcoming you at PAC Horizons 2025!

PAC Horizons 2025 – Save the Date

In October 2025, PAC is bringing together business and technology leaders across Europe for a unique series of events designed to navigate disruption and seize opportunities in the AI-driven era.

PAC Horizons 2025 will examine where end-user organizations should invest to remain innovative and drive growth and how providers must position themselves to deliver the best support. Each stop on the Horizons journey offers exclusive insights, inspiring keynotes, and unrivalled networking opportunities.

What Awaits you at PAC Horizons 2025

  • Visionary Keynotes & Panels
    Hear from industry pioneers, regulators, and corporate leaders shaping the future of business and technology in the local markets and in Europe.

  • Exclusive Analyst Insights
    Gain fresh perspectives from PAC’s senior analysts on market dynamics, competitive intelligence, and IT services forecasts in Europe and beyond.

  • Real-World Executive Perspectives
    Engage with executives sharing how they adapt to AI-driven disruption, reimagine ecosystems, and harness innovation.

  • Workshops & 1-to-1 Sessions
    Take part in hands-on workshops and book private meetings with PAC and IDATE consultants to dive deeper into the topics that matter most to you.

  • Unrivalled Networking
    From executive lunches to curated networking breaks, PAC Horizons fosters meaningful connections with peers and partners.

  • Hot Topics Across Industries:

    • The rise of Agentic AI 

    • Digital sovereignty in Europe 

    • SAP beyond 2030 

    • The impact of Generative AI on customer engagement

    • Security, Industry 2030, and the future of Telco & IoT

    • Strategic investment trends in mid-market

    • and more…

Dates & Locations

Click the city name to visit the corresponding Eventbrite page with the full agenda and ticket application details:

📍 London – October 1, 2025
📍 Paris – October 2, 2025
📍 Munich – October 14, 2025
📍 Frankfurt – October 23, 2025

Why Attend?

  • Stay ahead with exclusive insights into the dynamics shaping the IT market

  • Discuss strategies with peers, thought leaders, and PAC analysts

  • Take away practical inspiration for your strategic decisions in the AI era

  • Be part of a premium networking experience across Europe

 

Spaces are limited – apply for your ticket today!

 

Get Inspired. Stay Ahead. Lead Through Disruption. – PAC Horizons 2025

PAC launches annual INNOVATION RADAR: Digital Platforms & Service Providers for Specific Industrial Use Cases in Europe 2025

Munich, July 30th, 2025 – Market research and strategic consulting firm PAC presents its eighth-part PAC INNOVATION RADAR “Digital platforms & service providers for specific industrial use cases”. It is the most comprehensive analysis of the vendor landscape for digital platforms and services in the industrial context. In eight RADAR segments, PAC reviews around 130 providers and evaluates 94 offerings in the European market. Across all segments, only 13 players achieved a “Best in Class” rating – Accenture, Databricks, Microsoft, Phoenix Contact, Siemens and TeamViewer, to name but a few. 

PAC annually evaluates the vendor landscape of digital platforms and, for the first time this year, also of digital service providers around the industrial world in the European market. The focus of the RADAR analyses lies on specific industrial use cases and emerging topics. The launch of the INNOVATION RADAR 2025 around digital platforms & services providers for specific industrial use cases in Europe adds five new topics to the evaluation – two new platform topics and three new topics in services. 

Evaluation of digital platforms related to industrial edge management, connected workers, industrial data lakehouses, integrated digital threads and AI-advanced industrial robotics.

Industrial edge management – These platforms build an integration layer for IT and OT, and build a bridge for edge and cloud computing capabilities. These platforms use concepts from the IT world, such as container and virtualization technology, which helps to optimize infrastructure and application management at the industrial edge (OT world) and become ready for growing workloads around industrial AI, machine vision and virtual PLCs. Machine builders and factory managers use these platforms to manage and secure industrial controllers and IT equipment (PLCs, IPC, HMIs and servers) across their installed base of machines and factories. 

Edge management is key for secure, connected devices at the industrial edge. As compliance with the upcoming Cyber Resiliency Act is mandatory, now is the time to act,” says Arnold Vogt, Head of Digital & IoT, PAC. 

Connected worker – These platforms support use cases around digital work instructions, visual guidance and verification, but also digital support content and remote expert services for mobile, industrial workers. As the platform market related to these use cases continues to evolve, we are continuously adapting our research scope. In 2025, we have evaluated vendors that provide a combined offering of visual (AR/AI-based) work instructions and remote expert support for mobile industrial workers. 

AI-advanced industrial robotics (new topic) – These platforms combine hardware-independent AI and low-code/no-code capabilities around computer vision, synthetic image generation and machine learning. Use cases include pick and place, assembly, and material processing. The main reason why PAC is merging the market segments of robotics foundation models with computer vision and robot control systems is that we expect rapid overlap in the vendor landscape. 

Integrated digital thread (new topic) – ensures the flow of product-related data throughout different business applications, from product design and development to manufacturing, maintenance, and service. It enables organizations to break down product-related data silos, streamline workflows, and achieve interoperability across departments, functions, and systems. While cloud-based PLM builds the centerpiece of an integrated digital thread, low-code application development and integration capabilities with business applications are relevant extensions.  

Industrial data lakehouse – is an emerging concept which helps manufacturing companies to overcome their data silos in IT and OT and prepare for the age of AI. It creates an open, scalable, and flexible platform for data management and analytics, by separating compute (analytics engine) and data storage via standards (open table formats – OTF). This architecture enables companies to create a digitally integrated manufacturing company without data silos, with open data access, transparency across the company, flexible analytics capabilities, agile workflow development, and increasing automation. 

Evaluation of digital service providers around the industrial data lakehouse concept, industrial metaverse and PLM

PAC analyzes the capabilities of digital service providers with respect to different platform-centric topics: 

Industrial data lakehouse (new topic) – not a simple concept to implement (for details, see above). PAC recommends working with IT service providers who have proven expertise in the relevant platforms in this space. To create market transparency on this topic, PAC evaluates the technical expertise of IT service providers in relation to three relevant platforms Databricks, Snowflake, and Microsoft Fabric. 

Industrial metaverse (new topic) – stands for the vision of realistic simulations of large and complex industrial systems, processes, and environments. Typically, use cases include virtual factory/warehouse planning and monitoring, realistic virtual worker training, impressive customer experiences for custom products, product design and engineering, development and testing of industrial vision systems, autonomous robots, and vehicles. Since PAC considers NVIDIA Omniverse to be the market-leading platform for implementing these use cases, PAC evaluates the expertise of digital service providers in relation to this development platform. 

Multi-PLM platform expertise (new topic) – a critical capability for digital service providers to manufacturing companies with heterogeneous PLM implementations (typically based on M&A and/or diverse product portfolio). This ensures platform vendor-independent consulting, support, and consolidation roadmaps. PAC evaluates digital service providers and their capabilities in relation to the four leading PLM platforms from Siemens, Dassault Systèmes, PTC, and Aras.

PAC RADAR Graphic Service Providers for Industrial Data Lakehouses

PAC INNOVATION RADAR “Service Providers for Industrial Data Lakehouses” – one of eight RADAR segments 

More information on the PAC INNOVATION RADAR “Digital Platforms & Service Providers for Specific Industrial Use Cases in Europe 2025”: www.pac-radar.com 

 

About PAC

Pierre Audoin Consultants (PAC) is a content-based company with a consulting DNA. Since 1976, PAC has delivered focused and objective responses to the growth challenges of software & IT service vendors worldwide. We are the preferred partner for European software and IT service companies to define their strategy, strengthen market share, optimize GTM, and help position their thought leadership. PAC is proudly an analyst-lead consultancy spread over multiple locations across Europe. We cover market research for over 30 countries worldwide, delivered through our portfolio pillars Guidance, Insights and Visibility and our renowned research platform SITSI®. For more information, please visit www.sitsi.pacanalyst.com 

PAC Appoints Dan Bieler as Principal Analyst & Consultant for Digital Strategy

Munich, July 11, 2025 – Pierre Audoin Consultants (PAC), the leading European research and consulting firm for the software, ICT services, and digital technology markets, today announced the appointment of Dan Bieler as Principal Analyst & Consultant in Digital Strategy.

In his new role, Dan Bieler will strengthen PAC’s capabilities in delivering research-driven insights and strategic consulting services to technology providers and end user organisations across Europe. His focus will include customer and employee experience, business model transformation, innovation strategy with an emphasis on open innovation, and the development of the telecommunications sector as a cornerstone of Europe’s digital infrastructure.

We are thrilled to welcome Dan to the team. His expertise and client-focused approach will enhance our ability to deliver impactful digital strategy advice across Europe,” says Daniella Campbell, CEO of the PAC Group.

Dan Bieler brings extensive experience in translating complex business requirements into effective technology strategies and aligning business and tech stakeholders to drive transformation. He takes a customer-centric approach that helps organisations view technology trends through the lens of end-user needs and business priorities.

Dan is a seasoned analyst and consultant with 20+ years of experience in advising senior executives on digital strategy, innovation, and telecoms transformation across global markets. He is recognised for bridging business strategy and technology insight, and for delivering high-impact consulting and thought leadership. Dan previously served as Principal Analyst at Forrester Research, leading research and client advisory in areas such as innovation management, future of work, and digital customer experience. At Deutsche Telekom, IDC, and Informa (Ovum), he shaped marketing strategies, go-to-market plans, and telecoms research programs, with a focus on executive engagement and commercial impact. Earlier in his career, Dan worked as an investment banker at Crédit Lyonnais and Nomura. Dan holds an M.Sc. in Emerging Markets Economies from SOAS, University of London, and a B.Sc. in Economics from the London School of Economics and Political Science.

As Principal Analyst & Consultant, he will lead strategic engagements, deliver research and market analysis, and support PAC’s European end-user business by fostering dialogue between enterprise decision-makers and technology providers. He will also contribute to PAC’s thought leadership through events, conferences, and media engagement.

PAC stands apart by offering a unique European perspective on the technology landscape,” says Dan Bieler. “In today’s rapidly evolving environment, organisations need partners who combine deep regional expertise with a strong focus on tangible client outcomes. I am excited to join a firm that understands the European context and is committed to helping clients succeed.”

With this appointment, PAC continues to expand its analyst team to meet growing demand for strategic advisory services that bridge business and technology and reflect the diversity of Europe’s markets.

 

For more information, contact us: communications@pacanaylst.com

Webinar – Deconstructing Agentic AI

You can access the recording of this webinar on SITSI.

 

The webinar Deconstructing Agentic AI explores the evolving role of agentic AI in enterprise environments. Tom Reuner and Spencer Izard examine how organizations move from experimentation toward strategic integration, drawing parallels with past waves of innovation such as cloud and RPA.

Rather than following hype, the session encourages a focus on operational value, governance, and business alignment. Acknowledging that many companies are still early in their adoption journey, the discussion highlights the importance of defining clear models for implementation and long-term success.

The webinar ultimately calls for a structured, experience-informed approach to realizing AI’s full potential.

PAC Acquires IDATE to Cement Leadership in Europe’s Digital Strategy Landscape

Paris, May 19, 2025—Pierre Audoin Consultants (PAC), the leading independent European research and consulting firm in digital transformation, software, and IT services, today announced the acquisition of IDATE, a distinguished market intelligence firm and wholly owned subsidiary of DigiWorld Institute. Based in Paris and Montpellier, France, IDATE brings a legacy of excellence in analyzing and navigating the digital economy. This strategic move marks a significant milestone in PAC’s growth trajectory, reinforcing its role as a premier player in Europe’s digital landscape.

The integration of IDATE deepens PAC’s capabilities in critical domains such as 5G/6G networks, fiber infrastructure, digital public policy, and digital market dynamics—adding further value to its extensive portfolio of high-impact services.

United by a shared commitment to analytical excellence, independence, and service to both public and private sector stakeholders, PAC and IDATE will continue to operate under their respective brands. This approach preserves their unique identities, trusted teams, and differentiated client offerings, while fostering the gradual implementation of synergies to create Europe’s leading independent provider of strategic digital insights.

Leadership Commentary:

Vincent Rouaix, Chairman of PAC, remarked: “The acquisition of IDATE represents a pivotal opportunity to unite our strengths and deliver unparalleled expertise across the digital value chain.”

Daniella Campbell, CEO of the PAC Group, added: “By combining our complementary strengths and deep domain expertise, we are uniquely positioned to redefine industry standards and set a new benchmark in the market.”

François Barrault, Chairman of the DigiWorld Institute, commented: “This merger opens a new phase of growth for IDATE, in line with its history and unique positioning on digital transformation challenges. I welcome this shared momentum.”

Jean-Luc Lemmens, President of IDATE, concluded: “Our capabilities are highly complementary, and this partnership will allow us to accelerate our development while continuing to serve our clients with the same high standards. It will be a pleasure for me to continue my role in the development of IDATE with the PAC group.”

>> Click here to download the french version of the press release


About PAC

We are a content-based company with a consulting DNA. PAC is the leading European consulting and analyst firm supporting software & IT service vendors worldwide. Since 1976, we have helped our clients to understand market dynamics, grow their revenue and raise their profile. Our unrivalled understanding of European markets, and deep research coverage help key market players to define their strategy, optimize their go-to-market and increase market share. PAC is an analyst-led consultancy with a team of over 50 experts across Europe. We provide market research and analysis on more than 30 countries worldwide, delivered through our portfolio pillars, Guidance, Insights, and Visibility, and our renowned SITSI® research platform.

About IDATE

Founded in 1977, IDATE is an independent consultancy specializing in digital markets, with a focus on digital infrastructure. Based in Paris and Montpellier, IDATE brings together a team of experts and consultants who support businesses and public institutions in their digital transformation efforts. More information on idate.fr

About Digiworld Institute

Digiworld Institute is a European think tank that aims at economic, environmental and societal progress through digital. For over 47 years, we have been helping private and public players to take a step back in order move forward. We analyse, debate and question the potential and challenges of digital technology to enable our members to make informed decisions, make their voices heard and participate in the construction of a positive and responsible European digital project. Our aim? To feed the debate and inspire action. More information on www.digiworldinstitute.org

Webinar – IT Services Rankings 2024: Global & EMEA Market Leaders

You can access the recording of this Webinar and the corresponding PPT Presentation on SITSI.

 

This webinar features PAC Chief Analyst Christophe Châlons, who presents key insights from the 2024 rankings of IT services and software vendors. Accenture maintains a strong lead in the market, despite ongoing geopolitical challenges.

TCS and IBM also demonstrate notable growth, each with distinct positioning trends. The session further explores developments in the software and cloud space, spotlighting providers like Microsoft and AWS.

It concludes with an introduction to PAC’s SITSI research platform, which offers access to deeper market data and upcoming rankings.

PAC welcomes back Tobias Ortwein in New Role as Group Digital Officer

Munich, April 24th, 2025 – Pierre Audoin Consultants (PAC), the leading independent European consulting and analyst firm in the area of digital transformation, software, and IT services, is proud to announce the return of Tobias Ortwein to its leadership team, reinforcing its commitment to excellence and innovation on the organization’s global growth path. 

We are proud to welcome back Tobias Ortwein, who, after nine years in global consulting and management positions at top-tier IT consulting players, has now rejoined PAC as Group Chief Digital Officer (CDO). In this role, Tobias will drive the company’s digital transformation, implementing cutting-edge technologies such as artificial intelligence (AI) and leading the redesign of the SITSI®/PAC platform.

From 2002 to 2015, Tobias had already significantly shaped PAC’s success story, holding various leadership positions, including Global Head of the BAS Research Cluster and Managing Director of PAC Germany. During his tenure, he had contributed to a wide range of projects and strategic initiatives before exploring new opportunities in global consulting from 2016 onward.

After gaining valuable experience in leadership roles at Accenture, EY, and KPMG—where he focused on innovation, digital transformation, SAP-based strategies, and Customer Experience (CX)—he now returns to PAC to spearhead our organizations digital evolution. He is based in our German office in Munich.

“We are thrilled to have Tobias rejoin our team,” sais Daniella Campbell, CEO of the PAC Group. “With his extensive expertise in digital transformation, corporate strategy, and technology, he brings back invaluable insights to PAC. As CDO, he will not only shape the company’s digital strategy but also actively contribute to key projects and sales processes. His experience and long-standing reputation for strategic insight and innovative thinking will play a crucial role in shaping PAC’s path to further growth and success.”

Tobias’ appointment, next to Tom Reuner and Dominique Raviart, marks a significant step forward as PAC continues to strengthen its leadership team to meet growing opportunities and challenges across the industry. Stay tuned for more milestones to come in 2025. 

About PAC

We are a data-based market research company with a consulting DNA. 

Since 1976, PAC has been providing targeted, objective answers to the growth challenges of software and IT services providers around the world. We are their preferred partner when it comes to defining their strategy, increasing their market share, optimising their go-to-market and helping them to position themselves as opinion leaders. 

PAC conducts market research and analyses in over 35 countries, delivered through our portfolio pillars “Guidance”, “Insights” and “Visibility”, and our renowned SITSI® research platform.  

For more information, please visit www.pacanalyst.com 

Or, contact us: communications@pacanaylst.com