PAC analysts actively participated in HUBFORUM 2023 held in Paris, alongside industry leaders such as Microsoft, Amazon, DoubleVerify, Meta, Uber, and numerous other prominent companies.
During this event, which took place on Tuesday and Wednesday (3-4.10.2023), Bertrand Kummel represented our team and engaged in the proceedings organized by HUBFORUM. This year’s event had a strong focus on various topics, including e-commerce, generative AI, and the broader spectrum of how AI can drive enhancements in ROI, customer brand perception, and the realm of Augmented Reality.
We gathered valuable insights from event attendees regarding their performance and how specific vendors aided them in addressing aspects of marketing they had not previously considered due to industry norms. It is intriguing to observe the synergy between our analytical work and the real-world challenges faced by users.
The impact of PAC’s analysis on end users, particularly in the realms of sustainability and AI predictions, as well as the substantial growth potential, was consistently emphasized by all users embarking on such collaborative ventures.