PAC Analyst Hot Takes 2024 – AI Usage in Cybersecurity

Our Head of Cybersecurity Practice, Wolfgang Schwab, talks about the use of AI in cybersecurity in the latest episode of PAC Analyst Hot Takes. 

In the video below, you can discover more about the shift from individual hotspot solutions to security mesh. 

If you want to explore this topic in greater depth, you can arrange a meeting with Wolfgang Schwab.

Latest News

Webinar – Thriving in the AI Era: Embrace Disruptive Transformation

Webinar - Thriving in the AI Era: Embrace Disruptive Transformation

Join us for our upcoming webinar, where PAC Principal Analyst, Spencer Izard, will discuss the disruptive forces accelerating AI adoption across industries. Discover how organizations can embrace AI to reimagine their operations and business models, gaining a competitive edge in the AI era.

Learn how integrating AI into software and service offerings can help your organization rethink processes, unlock new capabilities, and future-proof itself against AI-driven market disruptions.

In addition, PAC Advisory Manager, Valérie Delage, will share insights into the AI-related service portfolio of European service providers. Her findings are based on our initial analysis of the provider data collected for the PAC INNOVATION RADAR AI-related services.

Gain valuable insights into AI-related investments, AI partner ecosystems, common use cases, and employee resources.

Don’t miss this opportunity to stay ahead in the AI revolution. Register now.

Webinar: Is Sustainability Being Side-lined?

2024 is expected to be a significant year for companies as they strive to meet their early sustainability goals. Despite mounting economic pressure, are they slowing down their sustainability efforts to concentrate on other priorities? 

Watch our webinar to uncover the findings from our latest research on digital sustainability, presented by Nick Mayes, our Principal Analyst. 

Webinar Highlights: 

– Explore the key areas where European businesses are focusing to make short-term progress in their sustainability strategies. 

– Gain insights into investment patterns in sustainability and the speed at which different industry sectors and regions are progressing.

If you cannot see the video, please allow the Marketing preferences from the cookies settings, or watch the video on our YouTube channel.

Access the PPT Presentation for the webinar here.

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Meet us @ VivaTech 2024

May 22-25, 2024, Paris, France

PAC will be at VivaTech, the world’s rendezvous for startups and leaders to celebrate innovation!

Vincent will be speaking alongside Konverso on Thursday 23 May from 2.30pm to 3.20pm (HALL1 BOOTH J33).

Who will be there:

Vincent Malka, Managing Director PAC France
Vincent Malka, Managing Director PAC France

PAC Analyst Hot Takes 2024 – Cloud market outlook

Check out this week’s episode of PAC Analyst Hot Takes, where our Senior Analyst, Eric Beaudet, delivers a comprehensive cloud market outlook.

Gain valuable insights into the impact of cloud services on market dynamics and growth rates, specifically in France.

Schedule a meeting with Eric Beaudet to dive deeper into this topic.

More news from PAC

Valérie DELAGE joined PAC as a Senior Consultant & Advisory Development

We are pleased to welcome Valérie Delage, who joined us on the 1st of March 2024 as Senior Consultant & Advisory Development in the PAC France team. She will also manage additional responsibilities at the group level (transversality, global account management…).

Graduated as an engineer of Télécom Paris, Valérie has dual experience in Consulting and Corporate. She started her professional journey at PAC and spent most of her strategy and management consulting career with Capgemini Consulting. Then, she integrated CANAL+ Group, where she was successively the customer Relations transverse project manager, broadcast operation director, and digital project director.

At PAC, she will mainly handle strategic consulting missions such as Strategic positioning, Go-to-market, Commercial due diligence… In our Software and IT Services Industry (SITSI®) research program, she will oversee the data and digital experience domains and the manufacturing vertical sector.

Welcome to Valérie!

Facing the mega-trends and the transformation and adaptation challenges of the businesses, PAC is resolutely committed to supporting the digital ecosystem with a holistic and objective vision that enables closer collaboration between business/IT decision-makers, suppliers, and the institutions that influence the future of the digital sector in France and Europe.

To achieve this objective, PAC invests in consulting talents, strategic partnerships, and disruptive technologies like GenAI to serve its clients better and leverage digital to a more strategic level.

Vincent MALKA, Managing Director PAC France

Meet us @ ChangeNOW 2024

March 25-27, 2024, Paris, France

PAC will be at #ChangeNOW2024, the largest event of solutions for the #planet, alongside 35,000 other #changemakers, to represent PAC today and tomorrow!

On the agenda:
👉1000 innovative solutions to explore
👉200 conferences and workshops
👉400 speakers to get inspired by

We are looking forward to meeting in particular #Software and #ITServices providers engaged in #Sustainability.

Who will be there:

Meet us @ ChangeNOW 2024
Valérie Delage

Meet us @ SAP Innovation Summit with DXC

April 16, 2024, Böblingen, Germany

Save the Date for the SAP Innovation Summit with DXC!

In today’s business environment, the need for speed is imperative. Innovation is the new normal. DXC Senior Leadership and experts will be there and are excited to engage in conversation sharing case studies demonstrating how DXC drives innovation for our customers. Whether you are interested in SAP RISE services, next generation application development and management services, DXC offers solutions to assist your enterprise. 

Their interactive agenda includes Customer Success Stories, SAP Showcase Zone with live demos, interactive displays, solutions discussions and “Ask the Expert” sessions with DXC and DXC partners.

Join us on April 16 in Böblingen and you will also hear from Pierre Audoin Consultants (PAC) representatives on why they rated DXC as “Best in Class” in their 2024 report on leading providers of SAP Applications Services in Germany and Europe.

For more information, here is the Agenda and the Registration Form.

Who will be there:

Meet us @ SAP Innovation Summit with DXC
Stephan Kaiser

PAC Analyst Hot Takes 2024 – Addressing AI inbreeding and multi-hop AI

Our PAC Analyst Hot Takes 2024 series is back after a short break. In this episode, our Principal Analyst, Spencer Izard, discusses the topics of AI inbreeding and multi-hop AI. 

Watch the video to learn more about the consequences of Generative AI. 

Schedule a meeting with Spencer Izard to dive deeper into this topic or other related items.

You can find more information about AI on SITSI.

Navigating the IT-Services Horizon: Market Updates, Top Providers, and SAP Insights Webinar

Watch our webinar on the latest updates in the IT Services market with a focus on SAP advancements.

Speakers & Topics

Christophe Chalons | Chief Analyst PAC

  • Current Software & IT market dynamics.
  • Top 10 IT Services providers worldwide.

Joachim Hackmann | Head of BAS Practice

  • PAC’s RADAR Leaders in SAP Services in Europe & Germany 2024.
  • PAC’s take on SAP’s Business Technology Platform (BTP).

Frank Naujoks | Principal Analyst

  • Analysis of SAP’s AI offerings and strategy.

GenAI: garbage in – garbage out?

GenAI is slowly arriving in the business environment, driven by Microsoft’s Copilot and SAP’s Joule, among others. The underlying large language models need training data – ideally from the company using them, of course. And this is where it gets interesting: how good is the quality of the data used? Master data management is probably one of the most unpopular topics within companies, and standardizing and keeping data clean is a mammoth task. Accordingly, companies should critically ask themselves how much data really remains at the end of the day that is accurate and relevant to feed the corresponding GenAI models.

More documents related to GenAI


Photo of Franck Naujoks, our Senior Analyst
Frank Naujoks

Meet us @ Les Universités du CRiP

June 12-13, 2024, Palais des Congrès, Paris

Second edition of the “Universités du CRiP” devoted to The evolution of IT solutions in the era of Generative Artificial Intelligence (GAI).

More information about the event & registration

Who will be there:

Vincent Malka, Managing Director PAC France
Vincent Malka, Managing Director PAC France

Broadcom – to streamline their security portfolio

Broadcom’s Rob Greer, Vice President and General Manager of the Enterprise Security Group, announced in a blog post the merger of Symantec, which was acquired by Nortonlifelock in 2019, and Carbon Black, which was also acquired by VMware in 2019 under the roof of Enterprise Security Group. Symantec’s portfolio focuses on data and network protection, while Carbon Black’s “complementary portfolio” specializes in endpoint detection and response and application control. 

Greer promises in his blog that Broadcom will invest in the technology, support, research, and development of both brands. “The Symantec and Carbon Black product portfolios will continue to operate in their current state for the near future.”

PAC expects that the two portfolios will not be offered in parallel for long and that the investments will go in particular into a joint platform that enables customers to secure their hybrid cloud. The associated streamlining would be typical for Broadcom.


Broadcom – to streamline their security portfolio
Wolfgang Schwab