Frank Naujoks joined PAC as a Senior Analyst

Frank joined PAC in June 2023 as a Senior Analyst with a research focus on the “Business Application” Cluster and the Retail and Manufacturing Verticals for Germany and Switzerland. Before joining PAC, Frank lead the Business Applications Digital Advisory at Avanade Switzerland, worked for Microsoft Germany as Dynamics Lead ERP, and analyst and advisory companies like IDC, META Group, Trovarit, and i2s.

Latest News

PAC assesses a rich ecosystem of IT service providers on their AWS competencies in a series of three PAC RADARs

Paris, September 26, 2023 – PAC, the leading European IT consulting and market research firm, today publishes three PAC RADAR reports presenting a detailed analysis of the IT service provider landscape around AWS in Europe, France, and Germany. The service providers are assessed on over 60 criteria to help companies select the best suppliers for their migration to the cloud and the deployment of AWS services. The 29 IT service providers evaluated range from major international players such as Accenture and Capgemini to large European players such as Orange Business and T-Systems to smaller local companies such as Arvato in Germany and Claranet in France.

Cloud computing is now a key technology allowing companies to successfully carry out their digital transformation with the help of new services and capabilities such as AI. This makes the cloud services market one of the most dynamic in the IT sector.

Today, hybrid and multi-cloud models have become the new norm, enabling companies to access the services best suited to their specific needs. Nevertheless, these increasingly complex-to-manage environments can quickly lead to skyrocketing consumption – and therefore costs – of public cloud services.

It has therefore become essential for companies to assess the capabilities of their cloud providers – both infrastructure providers (IaaS/PaaS) and service providers – to find the best match for specific competencies and target business outcomes. In this context, large IT service providers, major consulting firms, and small innovative players have positioned themselves to form a dynamic, highly diverse ecosystem. In this rapidly growing market, developing clear differentiators is a must, and many of the companies featured in this study are aggressively investing in the talent, assets, and solutions available on the AWS marketplace to differentiate themselves and gain market share.

PAC RADAR AWS Europe 2023 anonymized graphic

AWS has now established itself as the undisputed market leader in public IaaS/PaaS, with a market share of 45% in Europe in 2022, according to PAC’s ranking, far ahead of its main competitors Microsoft Azure and Google Cloud Platform. It has thus become an indispensable partner for IT service providers aiming to fully exploit the enormous growth potential offered by the public cloud model.

In this series of three PAC RADARs, PAC presents a detailed analysis of the IT service provider landscape around AWS in Europe, France, and Germany. The players are evaluated on over 60 criteria to provide a comprehensive and independent benchmark, helping decision-makers in private and public organizations to differentiate between providers according to their investments in talent, training, and the development of dedicated verticalized solutions.

For further information or queries, please contact Eric Beaudet


We are pleased to invite you to our “PAC HORIZONS 2023” events. The event will take place in different countries as a EUROPEAN TOUR this year on

(each in local language).

Check out the Events Register Pages for the Agenda, how to register, locations and more.
We prepared exciting Agendas and of course, also planned some time to discuss with you on personal 1-on-1’s.

We are thrilled to welcome you there.

Christophe Chalons to present PAC’s vision on the IT Services market

PAC was mentioned in IT-Business article on the 4th of September 2023. Our Chief Analyst, Christophe Chalon, presented his ideas in an in-depth analysis of the IT Services industry’s market dynamics.

The main point of discussion was to identify the specific sectors where expertise in IT can readily translate into financial gain.

Read the full article here

Thoma Bravo completes the acquisition of ForgeRock and combines ForgeRock into Ping Identity

Thoma Bravo, one of the largest software investors, has over US$127 billion in assets under management as of March 31, 2023, and ForgeRock, a software company focusing on CIAM (customer identity and access management), announced yesterday (Aug. 23rd, 2023) the completion of Thoma Bravo’s acquisition of ForgeRock in an all-cash transaction valued at approximately $2.3 billion.

Thoma Bravo also announced that it will merge ForgeRock into its portfolio company, Ping Identity. The merged company will be positioned to better serve customers across the dynamic and fast-growing Identity and Access Management market by providing enhanced products and services, broader geographic support, and increased innovation. The new Ping Identity will seek to accelerate the delivery of identity security experiences for the customers, employees, and partners of companies worldwide.

PAC opinion:

ForgeRock recently announced good financial data for Q2/2023 and is well recognized in the market as a leader for IAM. The same is valid for Ping Identity. With the merger, the companies close the gap in size and offerings to main competitors like OKTA.

However, we must pay attention to the organizational and, above all, product-related effort required to integrate the two companies. Another critical factor is how SaaS customers, in particular, will support this integration.

Nevertheless, we think this step is valuable for ForgeRock and Ping Identity, as well as for Thoma Bravo in the long run.

Meet us @ LogiMAT 2024

March 19 – 21, 2024, Stuttgart

– LogiMAT is a premier international trade fair and exhibition focused on intralogistics and supply chain management. It provides a platform for industry professionals, logistics experts, and technology providers to gather and showcase the latest innovations, solutions, and trends in the field. At LogiMAT, attendees can expect to find a comprehensive range of products and services related to material handling, warehouse management, transportation, automation, robotics, packaging, and logistics software.

Who will be there:

Arnold Vogt

Meet us @ CloudFest 2024

May 22 – 23, 2024, Frankfurt

– Cloud Expo Europe Frankfurt is Germany’s leading event for cloud technology where your future cloud strategies are formed.

Don’t miss the chance to meet thousands of fellow leaders and best-in-class solution providers on 22-23 May 2024 at Messe Frankfurt.

This is the place to build partnerships, optimise your IT infrastructure, and reach your business goals.

Who will be there:

Felix Jones

Le top 10 des ESN dans une forme éblouissante !

Paris, lundi 10 juillet 2023 – Les résultats de l’année 2022 du top 10 des ESN en France se sont situés bien au-dessus du marché avec une croissance de +10,9% alors que le marché dans son ensemble a bénéficié d’une croissance de +6,6%.

Au vu des incertitudes géopolitiques et économiques qui pesaient sur les économies française et européenne, la visibilité sur la dynamique du marché des services numériques n’était pas très bonne courant 2022. Même les principaux indicateurs macro-économiques comme le PIB ou l’inflation ont été très difficiles à estimer et les projections ont pas mal évolué au cours de l’année pour finir sur une note plus optimiste en fin d’année 2022. Finalement, la croissance du marché des services numériques s’est établie à +6,6% en 2022. Il n’avait pas connu une telle croissance depuis la période précédant la crise de 2008 ! Cela montre clairement l’importance prise par le numérique au sein des entreprises aujourd’hui et la forte traction liée à l’adoption des technologies de l’information.

Read more

Meet us @ Digital X 2023

September 20 – 21, 2023, Cologne

– Digital X 2023 is a highly anticipated event that celebrates the forefront of digital innovation, emerging technologies, and the transformative power of the digital revolution. It serves as a platform for entrepreneurs, industry leaders, tech enthusiasts, and visionaries to come together and explore the possibilities of the digital future. The event offers a diverse program featuring keynote presentations, panel discussions, interactive workshops, and inspiring talks by industry experts, innovators, and pioneers.

Who will be there:

Aline Trautmann
Wolfgang Schwab

Meet us @ Automatica 2023

June 27 – 29, 2023, Munich

– Automatica 2023 is a premier international trade fair and exhibition dedicated to robotics, automation, and artificial intelligence (AI). It serves as a global platform for industry professionals, researchers, and technology enthusiasts to explore the latest advancements and trends in the field of automation. The event showcases a comprehensive range of cutting-edge technologies, innovative solutions, and industrial robots across various sectors such as manufacturing, logistics, healthcare, agriculture, and more.

Who will be there:

Arnold Vogt

Meet us @ Adobe Summit EMEA 2023

June 8 – 9, 2023, London

– The Adobe Summit EMEA (Europe, Middle East, and Africa) is an annual event organized by Adobe Systems, a leading software company known for its creative and marketing solutions. The Adobe Summit EMEA 2023 provides attendees with ample opportunities to connect with industry peers, engage in meaningful conversations, and build relationships with Adobe experts and partners.

Meet us @ SAP Sapphire 2023

May 16 – 17, 2023, Orlando

– SAP Sapphire 2023 is a highly anticipated global conference organized by SAP, a leading enterprise software company. As one of the most prominent events in the business technology industry, Sapphire brings together executives, professionals, customers, partners, and technology enthusiasts from around the world. The event offers a unique platform for attendees to explore the latest innovations, solutions, and trends in enterprise software, digital transformation, and intelligent technologies.

Who will be there:

Joachim Hackmann

Meet us @ GreenTech 2023

June 14 – 16, 2023, London

– GreenTech 2023 is a significant event that focuses on showcasing and promoting innovative green technologies and sustainable solutions. With a strong emphasis on environmental consciousness and addressing climate change, GreenTech 2023 brings together professionals, entrepreneurs, researchers, and policymakers from around the world.

Who will be there:

Aline Trautmann
Mopia Kamdoum