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Game over for industrial IoT platforms; generative AI and industrial metaverse on the rise – insights from Hannover Messe 2023

Hannover Messe 2023 marked the end of the IoT platform era. SAP, Google, and IBM announced the end of their IoT platform services in 2022. Microsoft has laid off a significant part of its Azure IoT team over the past few months, and Microsoft’s industry cloud for manufacturing was not even visible at the fair. We expect to hear more details from Microsoft about its future direction in this space in May. At Hannover Messe 2023, Siemens silently said goodbye to its MindSphere IIoT platform. It hasn’t officially been confirmed yet, but according to rumors in the market, the ADAMOS IIoT platform is also nearing the end of its life.