Webinar – Trends Driving Europe´s Cloud Market

You can access the recording of this Webinar and the corresponding PPT Presentation on SITSI.

The webinar, presented by Eric Beaudet, explores the key factors driving growth in Europe’s cloud services and software & IT services (SITS) markets.

It identifies five major drivers: data monetization, cybersecurity investment, generative AI, sustainability efforts, and the shift to multi- and hybrid-cloud environments.

Eric Beaudet emphasizes the diversity of the European cloud landscape, highlighting over 20 national and regional ecosystems that require tailored strategies.

Cloud platforms are the most dynamic growth segment, contributing to an overall expected 11% increase in cloud services.

He also introduces PAC RADAR, a tool for analyzing how IT suppliers position themselves within this competitive market.

The session outlines a projected 5% growth in the SITS market for 2024, signaling continued momentum.

The webinar concludes with an interactive Q&A, allowing participants to dive deeper into the regional and strategic implications of these trends.

Latest News

PAC Acquires IDATE to Cement Leadership in Europe’s Digital Strategy Landscape

Paris, May 19, 2025—Pierre Audoin Consultants (PAC), the leading independent European research and consulting firm in digital transformation, software, and IT services, today announced the acquisition of IDATE, a distinguished market intelligence firm and wholly owned subsidiary of DigiWorld Institute. Based in Paris and Montpellier, France, IDATE brings a legacy of excellence in analyzing and navigating the digital economy. This strategic move marks a significant milestone in PAC’s growth trajectory, reinforcing its role as a premier player in Europe’s digital landscape.

The integration of IDATE deepens PAC’s capabilities in critical domains such as 5G/6G networks, fiber infrastructure, digital public policy, and digital market dynamics—adding further value to its extensive portfolio of high-impact services.

United by a shared commitment to analytical excellence, independence, and service to both public and private sector stakeholders, PAC and IDATE will continue to operate under their respective brands. This approach preserves their unique identities, trusted teams, and differentiated client offerings, while fostering the gradual implementation of synergies to create Europe’s leading independent provider of strategic digital insights.

Leadership Commentary:

Vincent Rouaix, Chairman of PAC, remarked: “The acquisition of IDATE represents a pivotal opportunity to unite our strengths and deliver unparalleled expertise across the digital value chain.”

Daniella Campbell, CEO of the PAC Group, added: “By combining our complementary strengths and deep domain expertise, we are uniquely positioned to redefine industry standards and set a new benchmark in the market.”

François Barrault, Chairman of the DigiWorld Institute, commented: “This merger opens a new phase of growth for IDATE, in line with its history and unique positioning on digital transformation challenges. I welcome this shared momentum.”

Jean-Luc Lemmens, President of IDATE, concluded: “Our capabilities are highly complementary, and this partnership will allow us to accelerate our development while continuing to serve our clients with the same high standards. It will be a pleasure for me to continue my role in the development of IDATE with the PAC group.”

>> Click here to download the french version of the press release

About PAC

We are a content-based company with a consulting DNA. PAC is the leading European consulting and analyst firm supporting software & IT service vendors worldwide. Since 1976, we have helped our clients to understand market dynamics, grow their revenue and raise their profile. Our unrivalled understanding of European markets, and deep research coverage help key market players to define their strategy, optimize their go-to-market and increase market share. PAC is an analyst-led consultancy with a team of over 50 experts across Europe. We provide market research and analysis on more than 30 countries worldwide, delivered through our portfolio pillars, Guidance, Insights, and Visibility, and our renowned SITSI® research platform.

About IDATE

Founded in 1977, IDATE is an independent consultancy specializing in digital markets, with a focus on digital infrastructure. Based in Paris and Montpellier, IDATE brings together a team of experts and consultants who support businesses and public institutions in their digital transformation efforts. More information on idate.fr

About Digiworld Institute

Digiworld Institute is a European think tank that aims at economic, environmental and societal progress through digital. For over 47 years, we have been helping private and public players to take a step back in order move forward. We analyse, debate and question the potential and challenges of digital technology to enable our members to make informed decisions, make their voices heard and participate in the construction of a positive and responsible European digital project. Our aim? To feed the debate and inspire action. More information on www.digiworldinstitute.org

May 19, 2025

PAC welcomes back Tobias Ortwein in New Role as Group Digital Officer

Munich, April 24th, 2025 – Pierre Audoin Consultants (PAC), the leading independent European consulting and analyst firm in the area of digital transformation, software, and IT services, is proud to announce the return of Tobias Ortwein to its leadership team, reinforcing its commitment to excellence and innovation on the organization’s global growth path.

We are proud to welcome back Tobias Ortwein, who, after nine years in global consulting and management positions at top-tier IT consulting players, has now rejoined PAC as Group Chief Digital Officer (CDO). In this role, Tobias will drive the company’s digital transformation, implementing cutting-edge technologies such as artificial intelligence (AI) and leading the redesign of the SITSI®/PAC platform.

From 2002 to 2015, Tobias had already significantly shaped PAC’s success story, holding various leadership positions, including Global Head of the BAS Research Cluster and Managing Director of PAC Germany. During his tenure, he had contributed to a wide range of projects and strategic initiatives before exploring new opportunities in global consulting from 2016 onward.

After gaining valuable experience in leadership roles at Accenture, EY, and KPMG—where he focused on innovation, digital transformation, SAP-based strategies, and Customer Experience (CX)—he now returns to PAC to spearhead our organization’s digital evolution. He is based in our German office in Munich.

“We are thrilled to have Tobias rejoin our team,” says Daniella Campbell, CEO of the PAC Group. “With his extensive expertise in digital transformation, corporate strategy, and technology, he brings back invaluable insights to PAC. As CDO, he will not only shape the company’s digital strategy but also actively contribute to key projects and sales processes. His experience and long-standing reputation for strategic insight and innovative thinking will play a crucial role in shaping PAC’s path to further growth and success.”

Tobias’ appointment, next to Tom Reuner and Dominique Raviart, marks a significant step forward as PAC continues to strengthen its leadership team to meet growing opportunities and challenges across the industry. Stay tuned for more milestones to come in 2025.

About PAC

We are a data-based market research company with a consulting DNA.

Since 1976, PAC has been providing targeted, objective answers to the growth challenges of software and IT services providers around the world. We are their preferred partner when it comes to defining their strategy, increasing their market share, optimising their go-to-market and helping them to position themselves as opinion leaders.

PAC conducts market research and analyses in over 35 countries, delivered through our portfolio pillars “Guidance”, “Insights” and “Visibility”, and our renowned SITSI® research platform. 

For more information, please visit www.pacanalyst.com

Or, contact us: communications@pacanaylst.com

April 24, 2025

PAC welcomes Dominique Raviart as Senior Analyst

We are excited to announce that Dominique Raviart has joined PAC as a Senior Analyst. Dominique began his role with us this month, and we look forward to the expertise and insights he will bring to our team.

As a Senior Analysts Dominique Raviart is specifically in charge of IoT/OT and a part of DCE and BAS services, based on his knowledge of the Salesforce services market, and the Manufacturing vertical sector.

Before joining PAC, Dominique was Practice Director at NelsonHall, where he was globally responsible for IT services research programme. His work focused in particular on software testing/QA, Salesforce services and digital manufacturing.

Dominique has worked in the IT Services industry since 1998. He started his career providing SAP training and change management services in the U.S. and the U.K. He has worked for IDC and Ovum in Paris, Amsterdam, and London.

Dominique holds a Master of International Business Studies/International MBA from the University of South Carolina, U.S. He lives in Paris.

“We are delighted Dominique has joined the team! Dominique’s knowledge and expertise will help PAC deliver even more value to our clients and will be a great asset to the company. Dominique is a well-known and highly respected analyst and it is a real pleasure to welcome him to the team!”.

The addition of Dominique to the team, alongside Tom Reuner and Tobias Ortwein, signals a powerful move as PAC gears up to embrace new industry opportunities. More milestones await in 2025!

Welcome to PAC, Dominique!

About PAC

We are a data-based market research company with a consulting DNA.

For more information, please visit www.pacanalyst.com

Or, contact us: communications@pacanaylst.com

April 24, 2025

PAC RADAR Highlights the Pan-industry Evolution of the ServiceNow European Partner Landscape

London, February 12th, 2025 – Market research and strategic consulting firm PAC presents its PAC INNOVATION RADAR, “ServiceNow-related Services in Europe 2025”, designed to help ServiceNow clients and regional prospects identify the right services partner for their business. PAC has evaluated ServiceNow’s leading IT services partners across five of Europe’s most important industry sectors.

The report covers various consulting and systems integrator companies, from global IT services powerhouses to business consultancies and prominent regional firms. The assessment evaluates their overall ServiceNow delivery capabilities and separate assessments for their industry domain capabilities within the following industries: retail, manufacturing, financial services, telco, and public sector.

A range of economic, political, and industry-focused challenges have continued to affect European organizations in recent years, leading to a rapidly growing demand within the region’s ServiceNow ecosystem for industry-specific engagements. This, in part, has been spurred on by growth in CxO awareness of how machine (ML) and deep learning (DL) AI have the potential to alter how an organization within an industry operates fundamentally and, in turn, drive new forms of operational efficiency to reduce costs and scale operations.

“Despite ServiceNow having a strong range of partners operating across Europe, there are significant variances and maturity levels within industries and countries, and our analysis cuts through this complexity, examining partners’ capabilities for addressing unique industry demands for co-innovation, brand enhancement, customer relationships, and optimized workflows”, said Spencer Izard, Principal Analyst at PAC and Lead Analyst of this PAC INNOVATION RADAR.

PAC’s study provides an in-depth competitive assessment of major European ServiceNow service providers and systems integrators. Leveraging extensive research, PAC has evaluated a range of the most prominent partners’ abilities to deliver comprehensive ServiceNow solutions tailored to the specific operational requirements of key sectors like retail, financial services, manufacturing, telco, and public sector.

“With technology stacks and industry operating models continuously evolving, European enterprises require strategic guidance for maximising their ServiceNow investments and gaining competitive advantages, and this report equips buyers with a focused lens for identifying partners with the right mix of technical skills, vertical expertise and vision to drive innovation”, said Spencer Izard.

Key partner differentiators analyzed include business transformation consulting, AI/analytics integration, geographic coverage, vertical offerings, and strategic innovation roadmaps. The research empowers organizations to shortlist and vet providers who align with their unique priorities before proceeding.

“As Europe’s cultural diversity drives varying digital maturity curves, a one-size-fits-all approach falls short of unleashing ServiceNow’s full potential,” added Izard. “Our vertically driven analysis enables companies to find the right ecosystem partner for co-creating exceptional digital experiences tailored to their industry.”

Industry-Led Business Outcomes

Delivering ServiceNow-related services across the complex dynamics of European industries and countries continues to be a growth opportunity for service providers focusing on business outcomes as their core tenant of engagement. PAC expects to see this market grow rapidly in both opportunity and competitiveness over the coming years, especially as it becomes essential to integrate eco-systems like ServiceNow and Adobe, for example, to provide front-to-back-office customer engagement and service integrations.

Graph: PAC INNOVATION RADAR “ServiceNow Services in Europe 2025 – Overall”

To highlight some examples of service providers that encapsulate these market dynamics, KPMG, despite the burgeoning nature of this market, has demonstrated its industry-specific ServiceNow services leadership in the European financial services (FS) sector. Tailored for banks and financial institutions, its solutions streamline banking operations, automate compliance workflows and manage risk in line with DORA, MiFID II, GDPR and Basel III.

KPMG harnesses advanced data analytics to drive personalized customer and employee experiences that boost operational resilience. With deep industry expertise and a commitment to innovation, PAC recognized that KPMG empowers financial institutions to innovate responsibly and ethically with AI to confidently navigate a rapidly evolving FS digital landscape, ensuring long-term sustainable growth, operational resiliency, regulatory compliance, and enhanced agility across all types of operations.

This study reaffirmed the key role of Sopra Steria in the market, given its long-standing European heritage and reinforced its reputation as a leading digital transformation partner for the public sector, offering tailored ServiceNow solutions that address the specific needs of government agencies. Its advanced automated compliance and secure data management capabilities ensure adherence to EU regulations, including GDPR and the NIS Directive.

In contrast, the company demonstrated that its streamlined citizen service and case management tools enhance service delivery. It was evident to PAC that by optimizing workforce planning and resource allocation, Sopra Steria empowers public bodies to deliver efficient, secure, and citizen-centered services, leading the evolution of public sector digital transformation across Europe.

To PAC, the Thirdera acquisition by Cognizant has renewed and refreshed the firm’s ServiceNow services practice across Europe. As the ServiceNow services eco-system pivots towards industry-specific workflow requirements, the company stood out for its ability to deliver bespoke solutions that streamline complex business workflows and enhance operational agility.

Leveraging advanced automation, real-time analytics and cloud integration, Cognizant demonstrated how it empowers organisations to optimise service management and drive efficiency. Its expertise in aligning innovative ServiceNow capabilities with local regulatory demands and market dynamics ensures tailored digital strategies that support sustainable growth.

Eviden’s ServiceNow practice has continued to demonstrate a strong capability to transform digital operations across Europe with innovative, tailor-made solutions that streamline industry-specific and IT service management to enhance overall business agility. By integrating advanced automation and analytics with deep local market insights, Eviden demonstrated to PAC that it converts complex operational challenges into efficient, scalable processes.

Its expertise in aligning ServiceNow deployments with European regulatory frameworks ensures seamless implementation and enduring value. As organizations are evolving to seek industry-specific workflow solutions, Eviden’s commitment to continuous innovation and cross-border collaboration establishes it as a trusted partner for comprehensive digital transformation across the continent with enduring impact.

Visit pac-radar.com for more information about our PAC INNOVATION RADAR series on “ServiceNow-related Services in Europe 2025”.

About the PAC RADAR series

The PAC INNOVATION RADAR is an effective tool for holistic evaluation and visual positioning of software vendors and IT service providers in local markets. Using predefined criteria, PAC evaluates and compares providers’ strategies, development, market position, and performance and competencies within specific market segments.

About PAC

We are a content-driven company with deep consulting expertise. Since 1976, we have delivered clear, actionable solutions that tackle the growth challenges of software and IT services vendors worldwide. Our clients trust us to define winning strategies, expand market share, refine go-to-market plans, and build influential thought leadership.

We are proud to be an analyst-led consultancy spread across multiple locations across Europe. We cover market research for over 35 countries worldwide, delivered through our portfolio pillars of Guidance, Visibility, and Insights through our renowned SITSI® research platform.

For more information, please visit pacanalyst.com

February 14, 2025

Webinar – Kick-Start 2025: IT Market Updates and Investment Priorities

You can access the recording of this Webinar and the corresponding PPT Presentation on SITSI.

PAC´s Kick Start 2025 Webinar provides an update on the IT market and shifting investment priorities. The session features insights from Chief Analyst Christophe Châlons and Principal Analyst Nick Mayes.

It begins with a review of Q4 performance across leading IT services and software vendors, highlighting mixed regional results. Companies like Accenture and IBM show strong growth, while others face continued challenges.

The analysts share an outlook for the coming quarters, pointing to AI and digital transformation as key growth drivers. Findings from a prior PAC CxO survey show that organizations are prioritizing cost efficiency, agility, and innovation. The session also touches on emerging themes such as digital sovereignty in cloud services and evolving stakeholder roles in IT decision-making.

February 6, 2025

PAC welcomes Tom Reuner as Principal Analyst

We are excited to announce that Tom Reuner has joined PAC as a Principal Analyst. Tom began his role with us this week, and we look forward to his expertise and insights.

Tom is passionate about helping clients solve business problems and understand technology adoption. He has gained a strong reputation for blending developing frameworks with pragmatic advice while connecting communities.

Leveraging his long entrenchment in the automation community and having worked with some of the brightest minds in AI for a startup, Tom guides PAC’s thought leadership on automation and AI.

Tom’s extensive knowledge of the market will allow him to contribute to PAC’s research in Europe and in the US on a broad range of hot topics: from cloud-native transformation, quality engineering, and business process outsourcing.

His deep understanding of market dynamics comes from having held senior high-profile positions at multiple analyst firms, where his responsibilities included research, consulting, and business development. Tom is based in London and will be directly involved in PAC’s UK coverage as well as our Software and IT Services (SITSI®) Research Program and international consulting projects.

Tom has a Ph.D. in history from the University of Göttingen in Germany.

Welcome to PAC, Tom!

“I am delighted Tom has joined the team! Tom’s knowledge and expertise will help PAC deliver even more value to our clients and will be a great asset to the company. Tom is a well-known and highly respected analyst and it is a real pleasure to welcome him to the team!”.

~JC Bodhuin, UK Managing Director PAC

About PAC

We are a data-based market research company with a consulting DNA.
Since 1976, PAC has been providing targeted, objective answers to the growth challenges of
software and IT services providers around the world. We are their preferred partner when it
comes to defining their strategy, increasing their market share, optimising their go-to-market
and helping them to position themselves as opinion leaders.
PAC conducts market research and analyses in over 35 countries, delivered through our
portfolio pillars “Guidance”, “Insights” and “Visibility”, and our renowned SITSI® research platform.

For more information, please visit www.pacanalyst.com
Or, contact us:

JC Bodhuin,
Tom Reuner

January 9, 2025

PAC Research Agenda 2025

We are pleased to announce the release of the PAC Research Agenda 2025.

This agenda details PAC’s products and services designed to support your marketing and strategic planning efforts. Additionally, it includes SITSI’s comprehensive research plan for the upcoming year.

Classification of PAC Vendor Benchmarking Products

The PAC RADAR is a tool for the holistic evaluation and visual positioning of software suppliers and IT service providers on local markets. It supports IT buyers in the selection of suitable IT partners.

PAC Vendor Landscapes provide a comprehensive overview of leading and innovative players in selected countries, industries, or horizontal topics.

PAC Vendor Rankings position and rank the most important software suppliers and IT service providers by revenue, growth, and market share in various countries, segments, and industries.

Download our Research Agenda now!

December 12, 2024

Webinar – Software & IT Market Status Quo and Trends 2025

You can access the recording of this Webinar and the corresponding PPT Presentation on SITSI.

This PAC webinar, explores current trends and future outlooks for the software and IT services market, with a focus on developments leading into 2025.

PAC Chief Analyst Christophe Châlons presents an update on market performance, noting that Europe’s IT services sector is expected to grow at a slower pace, with significant variation between countries. He also highlights the continued impact of geopolitical tensions on the European IT landscape, while pointing to early signs of recovery in the U.S. market.

Principal Analysts Nick Mayes and Spencer Izard share forward-looking predictions, emphasizing the growing influence of generative AI across business processes, the convergence of IT and operational technology, and the increasing relevance of cybersecurity in response to evolving threats. They also identify sustainability as a key strategic priority for organizations.

The session concludes with insights into emerging technologies, shifting customer expectations, and evolving market dynamics.

November 7, 2024

Webinar – The reality of how AI adoption is being scaled across Europe

You can access the recording of this Webinar and the corresponding PPT Presentation on SITSI.

The webinar explores the current state of AI adoption across Europe, featuring insights from Principal Analyst Spencer Izard.

Drawing on data from a recent survey of 565 organizations, the session examines how companies implement AI, the challenges they encounter, and the opportunities they pursue.

Key concerns include responsible AI, data quality, and the need for transparent outputs.

Spencer Izard notes that while many organizations are in the pilot or experimentation phase—particularly in areas like marketing and content creation—issues such as data sovereignty and system integration continue to pose significant barriers.

The session also underscores the need for upskilling and responsible AI practices as critical factors for long-term competitiveness.

It concludes with a look ahead to future research topics and the role of innovation culture in successful AI adoption.

October 24, 2024

Webinar – Will SAP S/4HANA Migration Boost Process Modernization?

You can access the recording of this Webinar and the corresponding PPT Presentation on SITSI.

The webinar features insights from Joachim Hackman and focuses on the transition to SAP S/4HANA and its impact on process modernization in European companies.

It covers current developments in the SAP services market and presents findings from a recent user survey, which shows that 44% of companies have completed their migration—an increase from previous years, with Germany and the UK leading the way.

Joachim Hackman explains that the migration aims not only to implement new software but also to enable digital transformation and streamline business operations.

However, organizations continue to face challenges, particularly around adapting existing processes and managing the high costs involved. The webinar also outlines upcoming research initiatives.

October 17, 2024

Pierre Audoin Consultants (PAC) announces the arrival of Vincent Rouaix as new major shareholder

Pierre Audoin Consultants (PAC), the leading independent European consulting and analyst firm in the area of digital transformation, software, and IT services, is delighted to announce an important change in its shareholder structure and its governance. Vincent Rouaix, along with the investment company CITA SAS and professional private investors from the sector, is becoming PAC’s new major shareholder, thus marking a new era for our company, which was founded in 1976.

A well-known figure within the consulting and technology sector, Vincent Rouaix brings with him vast experience and a strategic vision which will strengthen PAC’s position in the market. This change in shareholding, including its management, will enable PAC to continue growing, explore external growth operations and carry on providing high-quality services to its customers in Europe and beyond.

A new phase for PAC

Daniella Campbell, CEO Group, commented on this announcement: “The arrival of Vincent Rouaix as PAC’s new major shareholder is a truly exciting development. His extensive experience in the consulting and technology sector will undoubtedly drive PAC to even greater heights, both in terms of innovation and market influence. This strategic change reinforces PAC’s leading position as analysts for digital transformation and IT services, and I’m confident that under this new direction, the company will continue to provide exceptional value to its clients. It’s a significant step forward for everyone involved.”

Vincent Rouaix has revealed his vision for the future of PAC: “I am thrilled to be joining PAC at such a crucial moment in its development. I believe that we have the resources and talent necessary to continue innovating and offering solutions that meet the demanding requirements of our customers and the need to accelerate digital transformation.”

About Vincent Rouaix

Vincent Rouaix is a business leader well known in the consulting and technology sector. After graduating as an engineer, he starts his career in the 1980s, holding various management positions in the area of information technology and digital services.

A visionary who is passionate about innovation, he quickly takes on increasing responsibilities and stands out from the crowd through his ability to transform and develop companies in competitive environments. Vincent Rouaix becomes CEO of GFI Informatique (later renamed Inetum) in 2009, where he leads the transformation and expansion of the company, positioning it as a major player in digital services within Europe.

About PAC

We are a data-based market research company with a consulting DNA.

PAC is an analyst firm with a team of more than 50 employees and offices in four European countries. We conduct market research in over 35 countries, delivered through our portfolio pillars, Guidance, Insights and Visibility, and our renowned SITSI® research platform.

September 26, 2024

PAC INNOVATION RADAR creates transparency in AI-related services in Europe

Munich/Paris, September 18, 2024 – Artificial intelligence and, more recently, generative AI are in high demand. Companies around the world use AI platforms and solutions to automate their business processes, enhance customer interaction, and transform their businesses. The market research and strategic consulting firm PAC has analyzed more than 25 providers in terms of their ability to support companies on their AI and GenAI journey. The results have been published in the PAC INNOVATION RADAR series on “AI-related Services in Europe, France, and Germany 2024”.

PAC has analyzed the portfolios and capabilities of service providers in eleven individual PAC RADARs. The service providers analyzed range from global consulting firms and system integrators to local consulting firms and AI specialists. The PAC RADARs assess their ability to support customers with consulting, system integration, and operation services, among other things. The relevant criteria in the PAC RADAR assessments also include the service providers’ ability to deploy customer projects locally and globally and add their own IP assets, methods, or vertical extensions to the service portfolio. According to PAC’s evaluations, companies such as Accenture, Adesso, Keyrus, Materna, Orange Business, Sopra Steria and T-Systems were rated Best in Class in various RADARs.

“The use of AI in the corporate context has left the experimental stage and is entering a stage in which AI must deliver added value for companies’ operational efficiency or business models. To achieve this, companies need service partners with in-depth AI knowledge and the necessary skills and experience to reliably implement mission-critical projects and take them to the operational stage” says Valérie Delage, Advisory Manager at PAC in Paris. “The PAC INNOVATION RADAR series on AI-related services in Europe, France, and Germany can support user companies in the selection of providers.” adds Joachim Hackmann, Principal Analyst at PAC in Munich.

GenAI resources are being built

ChatGPT is currently in great demand for service support. Nearly all companies are gaining their first experiences with the chatbot from OpenAI or with other generic AI models in areas such as automating customer service processes. In response, providers have significantly expanded their consulting capabilities in this field. They mainly resort to training their own consultants to implement GenAI projects.

“When analyzing the information provided by the vendors, we noted very few acquisitions that helped service providers expand their skills and resources in the GenAI environment. It is also striking that many of the participating providers aim to train almost the entire workforce to enable them to use GenAI and AI solutions in their daily tasks”, says Iulia Sandut, Analyst at PAC in Bucharest.

Local providers can make their mark

Another interesting finding is the relative strength of local providers. PAC took a closer look at the provider landscapes in France and Germany as part of the RADAR evaluation and gained some remarkable insights. In both countries, especially in France, local service providers can leverage their advantage in supporting user organizations and compete against global providers. AI and GenAI have not yet reached full maturity.

Also, many customer organizations lack experience in implementing and integrating them into their business models. Local providers benefit from inherent strengths such as customer proximity, an understanding of local and company-specific characteristics, and regulatory knowledge. Global providers, on the other hand, score particularly well when it comes to international projects and global delivery, as well as aspects like homogeneous coverage of technologies and solutions or investment in assets and IP.

The analysis of the lighthouse projects submitted by the participating service providers shows that the use of AI is especially pronounced in manufacturing, for example, in autonomous driving, analyzing IoT data to avoid supply bottlenecks, and quality control in production.

The providers also mentioned many lighthouse projects for verticals such as financial services, retail, and transportation. The projects are characterized by a broad scope and great diversity, with many of them addressing improvements in sales planning, warehousing, customer interfaces, and the automated evaluation of documents and data. In many cases, service providers can support the projects with their own IP assets, such as preconfigured use cases, dashboards, and integration frameworks.

The different PAC INNOVATION RADARs on AI-related services focus on a region, i.e., Europe, France, or Germany, on specific business processes, e.g., AI-related services for digital customer experience, or on specific topics, such as GenAI-related services in Europe or AI-related services for the German Mittelstand (medium-sized businesses).

PAC INNOVATION RADAR AI-related Services in Europe, France, and Germany 2024

About the PAC RADAR series

The PAC INNOVATION RADAR is an effective tool for the holistic evaluation and visual positioning of software vendors and IT service providers in local markets. Using predefined criteria, PAC evaluates and compares providers’ strategies, development, and market position, as well as their performance and competencies within specific market segments.

The PAC INNOVATION RADAR is supplemented by a dynamic tool for user organizations. Organizations that are looking for a suitable services partner for their AI journey can customize the evaluation results to their individual needs by weighting the considered criteria.

Find out more about our PAC INNOVATION RADAR series on “AI-related Services in Europe, France, and Germany 2024”: https://www.pac-radar.com/ai-related-services-europe

September 20, 2024